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2002-01-04

Once upon in time, things really were what they were called. One such thing was the photocopier. A small box that actually photoed the paper and then developed the paper in the box. The amazing part is this:

From the promotional literature, it’s clear that the principal practical advantage of the machine is its portability (”Fits in briefcase!”) and convenience (”less than 7 lbs!”) and literal flexibility — the plastic cushion allows the photographic paper to “match the *contour* of the material being copied” (emphasis original), hence, presumably, the name “Contoura”. This, coupled with the error-free nature of photocopying, makes quite a sales pitch.

Xerox-makers; learn. Just because it works doesn’t mean it have to cost thousands.